WonderCon 2017

First published in Press Pass LA on March 23, 2018
Edited by Christopher Edelen
Photos from Alex Moreno

Though off-site events are usually reserved for San Diego Comic-Con, the mothership of pop-culture conventions, WonderCon and AMC were excited step out of the convention hall with a multi-sensory experience promoting AMC’s upcoming series, The Terror. The promotional activation was open during the entire event, from March 23 to March 25, 2018.

Badge holders were ushered inside a shipping container in front of the Grand Plaza of the Anaheim Convention Center. With the doors closed, all walls of the interior showed clips, introducing the speculative outcome of the 1845 Royal British Navy Arctic expedition on which the show is based.

Once the intro was complete, the 12 guests were surprised to learn that one of the walls was actually a screen, which rose to reveal a small boat. Seated in the vessel, we were given a moment to adjust to our new surroundings, which were made to look like icebergs, before introductory footage resumed.

Completing the realism was actual snow, which was shot through vents onto attendees. On the already unusually cold Saturday morning in Anaheim, it wasn’t hard to imagine myself plopped into the middle of a frozen tundra. With lights flashing and snow falling, I began to feel the terror the crew may have felt, as more shots from the show played.

While visitors who waited in line more than 30 minutes may have felt cheated by the brevity of the experience (especially after being asked ominously to sign a waiver) the marketing tool succeeded in both branching out WonderCon and generating excitement for the upcoming show. The previews and sneak peaks depicted promised peril, suspense, and dynamic visual effects.

The heartbreaking 10-episode series, The Terror, begins with a two-hour premiere on Monday, March 26, 2018 at 9:00 P.M. ET/PT on AMC.

Follow Ariel L. on Instagram: @AirYell3000 

For tickets and details on WonderCon: